Able Cosmetic Co., Ltd. KRX: 078520 is a South Korea-based retailer of body, bath, skin care and make-up products aimed at women and men. It was founded in 1998 as a wholesale manufacturer of cosmetics. In 1999 the first retail stores opened, and spread rapidly. As of 2006 there were 250 Missha's outlets in South Korea and 30 other countries in Europe, Asia, USA, Canada, Mexico, Latin America, and Australia. The company's marketing is largely based on cosmetic to Quality Base products.
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E-business Team was founded in 1999 and Able Cosmetic established and the Missha brand launched on Beauty Net in 2000. In 2002, the first shop was opened in South Korea with annual sales of USD2.7 million. An investment of USD$ 1.3 millions was made by Dongwon Venture Capital in 2003 and annual sales reached USD11.3 million. The 100th shop opened in South Korea in 2004 and 200th shop opened in South Korea. Global shop opened in Sydney, Singapore, Hong Kong, Mongolia. More global shops opened in Taiwan, Mexico, and New York in 2005. Expansion continued in Los Angeles in 2006.